As a mom and outdoor industry veteran, I saw a gap in the market for quality outdoor gear designed for children.  What was out there either was a direct scale-down of adult products (too many features, too expensive) or just not technical enough, which led to wet, cold kids. Hootie Hoo was born to help solve this problem.

Hootie Hoo is proudly founded in the brave little State of Vermont.


  • More green time, less screen time

    Screens and social media are too pervasive in our society, we want our kids to be outside more and develop an appreciation for nature and the mental and physical resilience that comes from that adventure. ​

  • Protect our playground

    We are committed to do our part to develop technical apparel responsibly, using recycled materials wherever possible and developing gear that lasts so it can be passed on.  ​

  • Highly technical and purpose built

    Every feature has a purpose, streamlining production costs, with a focus on breathability and water-proofing.   We want our kids warm and dry so they can stay outside longer.​

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