Outdoor brand, quality children's products, female entrepreneur, quality products

Our Story

Embrace The Outside, Grow Strong

When the Covid-19 pandemic hit, the impact was felt around the world. Just like the virus, the confusion and anxiety it created spread fast. I was confused too. “What am I going to do with my two little kids?”, “How can I balance a full-time job and homeschooling?”, “What about the future? How can I prepare them if another pandemic comes?” All these questions lingered in my head for over a year until I realized that I could help them and other children alike with what I'm good at. That is how Hootie Hoo was born. 

Coming from similar backgrounds in the outdoor industry for many years, we are a group of parents who love skiing or snowboarding and want to pass along this passion to our children. Our products are inspired and tested by our children, and are constructed with premium materials and a deep consideration of performance and functionality. Our kids then could enjoy the outdoors and hands-on activities longer, building their confidence, sense of ownership and perseverance. One day, they will be ready to handle all kinds of changes that life throws at them. It’s a journey, but we are in this together.

3L & 2L Fabric

High waterproof and breathability, durable and 4-way strech, our outerwear fabric provides exceptional functionality and performance.


PrimaLoft® Silver Insulation is highly-compressable, super soft and water resistent. It provides comfort in both cold and wet weathers.

Grid Fleece

Our Torrent base layer styles is featured with grid fleece that is warm, cozy and quick wicking.

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