What is Hootie Hoo?
Hootie Hoo is a Vermont-based winter outdoor apparel brand created by moms exclusively for kids. Our gear blends playful colors and fun features with premium, durable fabrics so children can stay warm, comfortable, and ready for every adventure, no matter the weather.
Meet Claire Zhu
As a mom of two adventurous children and a longtime industry professional who has worked with some of the world’s leading outdoor brands, I saw firsthand how kids’ outerwear was often treated as an afterthought. Too often, it was just scaled-down adult gear that didn’t truly meet the needs of active children.
Hootie Hoo was created to change that. Every piece is designed exclusively for kids, with thoughtful details, durable materials, and protection built to stand up to real winter conditions and years of wear.
Highly Technical, Purposefully Built
Every feature on a Hootie Hoo jacket or fleece has a purpose. From waterproof fabrics to grow-with-them sleeves, our products are designed to deliver reliable performance, lasting comfort, and everyday wearability so kids stay protected and parents don’t have to compromise on function or design.
We focus on smart construction, durable materials, and thoughtful details that support active movement and stand up to repeated wear, wash after wash and season after season.
Ethically Sourced & Environmentally Friendly
We hold our partners to a strict code of conduct to ensure fair and ethical practices. By using recycled materials and PFAS-free finishes, we’re committed to making outerwear that’s safer for kids and better for the planet.
We focus on responsible choices that matter without compromising performance or longevity.
100% Satisfaction & Quality Guarantee
We stand behind every product we make. With a warranty and cost-free returns, parents can shop with confidence knowing Hootie Hoo gear is built to handle daily wear, multiple seasons, and even hand-me-downs.
Our commitment to quality means fewer replacements, less waste, and outerwear that performs as intended, year after year.
The best lessons are learned outside!
Hootie Hoo apparel is built for cold days and active play. We create high-quality outerwear that encourages kids to spend more time outside, explore their surroundings, and build confidence through movement and adventure.
Less screen time. More snow angels, ski runs, and backyard days spent outdoors.
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Thanks for shopping with Hootie Hoo!